Brilliant PSA Shows “Acceptable” Number of Road Deaths

Your Hump-Day Recess

This is just plain brilliant.

You can devise a PSA that tries to convince everyone that road deaths need to stop. Or you can truly convince one person, and film it. That’s what an organization called Towards Zero did in Victoria, Australia.

The film was local but the message universal. Watch it now.

The gentleman in the film, whose named was Francisco, turned out to be a good, if unwitting, spokesman for Towards Zero, which aims to end road deaths in Victoria, one of Australia’s most populous states and the one which includes the city of Melbourne. If all of their efforts are conceived and executed with this kind of originality and zeal, then we have high hopes that they will achieve their goal.

The video about the making of this road safety PSA is worth a look too. And the message – there’s no one someone won’t miss – an idea we should all remember. Kudos to Towards Zero. They conclude that lesser goals – “bringing down the number of deaths” or “reducing the death toll” – are not nearly ambitious enough.

Your Hump Day Recess: Every Wednesday LifeSafer brings you something a little different, related to the worlds of road safety, to ease your progress over Hump Day and through the week.
Previous Hump Days: a German Ignition Interlock spoof from 1960, our Top 10 Worst Crash Tests, a different kind of Anti-DUI message, Budweiser’s dogged anti-DUI campaign, How Not to Dodge a Parking Ticket, the world’s worst traffic jams, a dramatic buzzed driving PSA , an offbeat ad from New Zealand, the world’s worst car modification, Vince and Larry, our favorite crash test dummies, some excellent Soviet anti-drunk-driving posters. a lesson on how buzzed driving can ruin your love life, South Australia to Drunk Drivers: Grow Up!, a woman calls 911 to report herself for DUI, Felix the Cat and Drunk Driving,  DUIs who crash vintage cars – (ouch!), Woman Unwittingly Creates Self-Driving Car, and Drunk Driving, Chainsaws and Weird Ads.