Your Hump-Day Recess: Budweiser’s Ad Against Drunk Driving Dogs Your Conscience

As part of what it calls Global Be(er) Responsible Day, Budweiser has put together an incredibly popular ad against drunk driving. The message is, “Make a plan to make it home. Your friends are counting on you.” The last time we checked the film had collected more than 7 million hits on YouTube.

PSAs on this topic have come a long way from the days of scary crash scenes, flashing sirens and a child’s doll or shoe strewn upon the roadway. Obviously someone at Budweiser thinks that sentiment is a better way to reach people than fear. If it works, we’re fine with it.

Your Hump Day Recess: Every Wednesday LifeSafer brings you something a little different, related to the worlds of road safety, to ease your progress over Hump Day and through the week.

Previous Hump Days: car safety, animals, posters. traffic jams, more posters, fake microbrews a German Ignition Interlock spoof from 1960, a Star Wars anti-drunk driving messageour Top 10 Worst Crash Tests, and a different kind of Anti-DUI message.