Your Hump-Day Recess: Buzzed Driving Will Leave You Broke
Here we go again. Never mind that buzzed driving is extremely dangerous, particularly to drivers aged 18 to 21. Those facts don’t sink in. Never mind that you could lose life and limb, that you could cause death or injury to the people you love and innocent strangers.
No, let’s take a different tack: buzzed driving will cost you money, and ruin your chances in the dating market. Here’s our lesson for today.
The Ad Council and NHTSA have been tireless in their efforts to find new ways to bring home the message that drunk driving is a bad idea. They and others have tried scare appeals and emotional attacks. And in some ways, this is in that tradition: a scare tactic based on the idea that young people are afraid of social ostracism more than anything else.
We hope it’s working, and we praise any effort to reach young people on any level. After all, if rational, logical appeals worked, we wouldn’t have drunk driving in the first place.
Your Hump Day Recess: Every Wednesday LifeSafer brings you something a little different, related to the worlds of road safety, to ease your progress over Hump Day and through the week.
Previous Hump Days: a German Ignition Interlock spoof from 1960, our Top 10 Worst Crash Tests, a different kind of Anti-DUI message, Budweiser’s dogged anti-DUI campaign, How Not to Dodge a Parking Ticket, the world’s worst traffic jams, a dramatic buzzed driving PSA , an offbeat ad from New Zealand, the world’s worst car modification, Vince and Larry, our favorite crash test dummies, a karaoke microphone breathalyzer, extraterrestrial advice on drunk driving, some excellent Soviet anti-drunk-driving posters. a lesson on how buzzed driving can ruin your love life, South Australia to Drunk Drivers: Grow Up!, and a woman calls 911 to report herself for DUI.