Breaking Down the Cost of An Ignition Interlock Program

One of the first things you might think about after you’re charged with driving under the influence (DUI, DWI, OWI) is what the penalties will be. Most states will administratively suspend your license, pay fines…
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What States Have All-Offender Ignition Interlock Laws?

All 50 states have an ignition interlock law in place. Each state is unique – a few states require only certain drivers who have been convicted of a second or repeat DUI/WWI/OWI drunk driving charge…
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Video: People Who Guess Their Own Alcohol Level Go to Jail

People who drive drunk often don’t think their drunk. Often they claim they’re “okay to drive,” based on mental calculation. Unfortunately, the last thing you should be doing after drinking is making mental calculations. The…
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50 Years On, a Dramatic Sign Warns About Wisconsin Drunk Driving

You might not have seen it, even if you’ve been in Wisconsin all your life. It sits at the intersection of Highway BD and Highway 33 in Baraboo, about an hour north of Madison. Who…
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A Souvenir From Back When Drunk Driving Was Funny

Generally, drunk driving is seen as nothing to laugh about. It was not always so. In from the time cars went mainstream to the 1960s drunk driving was something of an underground sport. Illegal to…
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Everybody Loves to Analyze this BMW Drunk Driving Ad

Your Hump-day Recess: BMW ‘s Cerebral Drunk Driving Warning PSA In the ad world, there’s something called “rationale.” It’s a paragraph that an ad agency writes when they submit an ad to a client. The…
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Who was that 1,000,000th Traffic Death Anyway?

Your Hump-day Recess: Your Attention Please In the age before television took over the home, cinemas were a sure way to grab the attention of the public. Movie attendance was almost universal, and the public service…
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How to Beat a Breathalyzer And YouTube — A Bad Combination

We’ve learned a lot of things on YouTube. That immensely useful site is where we found videos explaining how to make a Big Mac, how to drive a Model T Ford, and, given its vital…
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“Bloody Idiot” – An Australian Term for Drunk Driver

Anti-drunk driving PSAs present the problem of the drunk driver from different angles. Some are humorous, some shocking, some grisly, and some attempt to bring up points you might not have pondered up to now…
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New Ad Council “Party Foul” Anti Drunk Driving Ad Is … Well …

Your audience might be young. They might even do dumb things. But they are not dumb. This is a good thing to remember when putting together an anti-drunk-driving campaign. The Ad Council has been responsible…
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