“Bloody Idiot” – An Australian Term for Drunk Driver

Anti-drunk driving PSAs present the problem of the drunk driver from different angles. Some are humorous, some shocking, some grisly, and some attempt to bring up points you might not have pondered up to now…
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New Ad Council “Party Foul” Anti Drunk Driving Ad Is … Well …

Your audience might be young. They might even do dumb things. But they are not dumb. This is a good thing to remember when putting together an anti-drunk-driving campaign. The Ad Council has been responsible…
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Blast from the 90s – Paul McCartney Sings Against Drunk Driving in RADD Video

In case you missed the 90s, or want to return to them, or don’t exactly know what they are, we present this video by the organization RADD – Originally Rock Artists Against Drunk Driving, but…
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Brilliant PSA Shows “Acceptable” Number of Road Deaths

You can devise a PSA that tries to convince everyone that road deaths need to stop. Or you can truly convince one person, and film it. That’s what an organization called Towards Zero did in…
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No Raccoons Were Squeezed in the Making of this DUI Hoax

We’ve written about attempts to fool an ignition interlock before. The devices are designed to keep a vehicle from starting if the driver has been drinking, and they do just that. But some people love…
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Your Hump-Day Recess: Felix the Cat and Drunk Driving

America in the 1920s was famous for its silent films and notorious for its drinking. It was an age when comedy and animation, had emerged as the great crowd-pleasers of cinema. And despite prohibition, drinking alcohol…
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Buzzed Driving Ruins Your Love Life

In the 20th Century ads about drunk driving were dark things indeed. Crashes, lights, sirens, hospital gurneys – the message was always about the ultimate cost of buzzed driving (then only called drunk driving): the…
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Your Hump-Day Recess: More Soviet Anti Drunk Driving Posters

Russia’s relationship to alcohol is a curious one. The government instituted prohibition in 1914, yet alcoholism remained rampant. Eventually the state took over production of alcohol, even as it promoted temperance. It wasn’t until Khruschchev that…
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Your Hump-Day Recess: From Hot Wheels, A Small Reminder About Drunk Driving

Why don’t teenagers listen to their parents? Why don’t people pay attention to public service ads? Often , it’s the messenger as much as the message. If the warning is coming from a familiar source –…
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Hump-Day Recess: Seat Belt Ads by Vince & Larry, the Crash Test Dummies

A number of road safety PSA campaigns over the years have been memorable, but few can be said to be geniunely beloved. One set of messages that is very fondly remembered is the run of Vince…
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