LifeSafer Appoints Craig Armstrong as New President / CEO

March 6, 2012

Craig Armstrong LifeSafer President and CEOCincinnati, OH – LifeSafer Holding, Inc.’s Board of Directors announced this week that they unanimously appointed Craig Armstrong as the first President and Chief Executive Officer of the combined LifeSafer organization.

Mr. Armstrong joined the company as Vice President of Sales and Marketing in 2010, following the successful merger of National Interlock, Inc., Affordable Ignition Interlock, and LifeSafer Interlock Inc., in partnership with private equity firm Lineage Capital. Before joining LifeSafer, Craig held senior management positions for global leaders such as Motorola, Polaroid and LoJack.

“Craig is the right person to lead the company and carry on the LifeSafer tradition of leadership in the Ignition Interlock Industry, partnering with highway safety groups and state and federal agencies to protect America’s families from drunk drivers,” according to LifeSafer’s founder and twenty-six year industry veteran, Richard Freund.

“With Craig’s vision and proven success in implementing the company’s business plan, in coordination with the Board and professional investment managers from Lineage Capital, the company is poised to increase our leadership position in the industry providing proven ignition interlock technologies that protect the public on our roadways,” added National Interlock founder, Michael Balgord.

“I’m very excited about the future at LifeSafer. The company has a strong 20-year history as an innovator in the ignition interlock industry and continues to lead with new products utilizing camera, GPS tracking, and real-time reporting technologies. Our recently introduced Home Alcohol Monitoring Unit seems to fill a significant niche, and judging from the initial response, should create an exciting avenue to continue the growth strategy of the LifeSafer brand. We have an exceptional team working literally around the clock to achieve LifeSafer’s deeply held mission to make communities safer from impaired drivers. We help save lives and change lives every day and I’m grateful for this outstanding opportunity,” says Craig Armstrong, President/CEO of LifeSafer, Inc.

About LifeSafer

LifeSafer is the leading US manufacturer and distributor of ignition interlock devices which ensure the sobriety of the driver, usually following the person’s arrest for drinking and driving. LifeSafer ignition Interlock devices and other alcohol monitoring technology systems are leased and serviced through a combined network of 800+ company owned and master distributor service locations in 43 states.

For more information about LifeSafer and its products, please visit

For more information, contact:

Information Request
LifeSafer, Inc.