Illinois Drunk Driving PSA Spoofs Cheesy 1970s Cop Shows

Your Hump-day Recess: Wide Collar Edition

Here are a few things we know about males aged 18-35:

  1. They are more likely to drink and drive than any other group, male or female.
  2. They think of themselves as invincible and like to take chances (hence #1).
  3. They think 1970s cop shows are hilarious.

Well, #3 applies to just about everyone under the age of 60, but you get the idea. The Illinois Department of  Transportation (IDOT) is trying to reach this elusive group of drivers with a new PSA that uses humor – specifically Starsky-And-Hutch type retro humor – to make a point.

We give IDOT props for wigs and wardrobe – it can’t be that easy to locate white suits anymore – and the car crashing into cardboard boxes is authentic 1970s TV car-chase-excitement-on-a-budget. And humor, a time-honored way to reach audiences, also offers a welcome break from the gloomy siren-and-stretcher PSAs.

The problem is that, ultimately, this PSA a traditional warning ad: if you drink and drive you’ll endure fines, imprisonment, and all the shame of a DUI. We’ve heard it all before, and so have most 18-34-year-olds. If it’s one thing we’ve leared about drunk driving education, it’s that young males are a tough sell: particularly as teens, they value sensation more than caution and common sense.

Still, if one life can be saved by watching men in aviators and moustaches leap across rooftops, it’s worth it.

Your Hump Day Recess: Every Wednesday LifeSafer brings you something a little different, related to the worlds of road safety, to ease your progress over Hump Day and through the week.
Previous Hump Days: a German Ignition Interlock spoof from 1960, our Top 10 Worst Crash Tests, a different kind of Anti-DUI message, Budweiser’s dogged anti-DUI campaign, How Not to Dodge a Parking Ticket, the world’s worst traffic jams, a dramatic buzzed driving PSA , an offbeat ad from New ZealandVince and Larry, our favorite crash test dummies, some excellent Soviet anti-drunk-driving posters, a lesson on how buzzed driving can ruin your love life, South Australia to Drunk Drivers: Grow Up!, a woman calls 911 to report herself for DUI, Felix the Cat and Drunk Driving,  DUIs who crash vintage cars – (ouch!), Woman Unwittingly Creates Self-Driving Car, A Brilliant PSA from Australia, a Road Safety Message in a Vodka Bottle, a PSA about binge drinking that is decidedly “meh,” Drunk Driver Crashes $4 Million Car, Drunk Driving in 1910, a Superb New Think! PSA from the UK,Drunk Driving in 1955: New Breath Test Technology Will Save the Day!, the Best Animated Gifs About Drunk Driving, Angle Parking: A Surreal DUI Stop Photo, a Hertz Advertisement that Could Have Used Another Set of Eyes, a Laugh Out Loud Anti-Drunk Driving Ad, How to Beat a Breathalyzer with Peanut Butter … Not!Who Knew? GM Invented the DUI Ignition Interlock in 197,. and a Colorado drunk driving prank reveals a shocking truth.