A Laugh-Out-Loud Anti-Drunk Driving Ad
Drunk driving used to be funny, but it isn’t any more. With drunk driving ads is almost the reverse. The messages about drunk driving used to be somber affairs, full of screeching tires, twisted wrecks and hustling medics. There are still plenty of PSAs that attempt to scare drivers sober, but we’re happy to say that a light-heartedness has crept into the genre. One delightful example is this Carlton Draught spot from Australia, which sends a message while sending up the entire car-chase genre.
This ad could never have been conceived fifteen years ago; the premise would have been quaint to the point of incomprehensibility. But drunk driving keeps getting less and less fashionable, and we’re now at the point when someone drinking beer will be expected to avoid getting behind the wheel – at least in most places. That’s the beauty of the ad – it doesn’t offer any explicit warnings. The characters just assume that drinking and driving don’t mix.
The ad, by Clemenger BBDO, gets extra points for hitting every single car chase cliche, from the pile of cardboard boxes (a favorite of low-budget films because the cars don’t get damaged) and the low-angle slow-motion Bullitt jump shot to the drawbridge leap and the obligatory race through the LA riverbed.
Something of a change: a drunk driving ad that tells us not only what we need to do, but what we’ve accomplished already. All while giving us a good laugh.
Your Hump Day Recess: Every Wednesday LifeSafer brings you something a little different, related to the worlds of road safety, to ease your progress over Hump Day and through the week.
Previous Hump Days: a German Ignition Interlock spoof from 1960, our Top 10 Worst Crash Tests, a different kind of Anti-DUI message, Budweiser’s dogged anti-DUI campaign, How Not to Dodge a Parking Ticket, the world’s worst traffic jams, a dramatic buzzed driving PSA , an offbeat ad from New Zealand, Vince and Larry, our favorite crash test dummies, some excellent Soviet anti-drunk-driving posters, a lesson on how buzzed driving can ruin your love life, South Australia to Drunk Drivers: Grow Up!, a woman calls 911 to report herself for DUI, Felix the Cat and Drunk Driving, DUIs who crash vintage cars – (ouch!), Woman Unwittingly Creates Self-Driving Car, A Brilliant PSA from Australia, a Road Safety Message in a Vodka Bottle, a PSA about binge drinking that is decidedly “meh,” Drunk Driver Crashes $4 Million Car, Drunk Driving in 1910, a Superb New Think! PSA from the UK,Drunk Driving in 1955: New Breath Test Technology Will Save the Day!, the Best Animated Gifs About Drunk Driving, Angle Parking: A Surreal DUI Stop Photo, and a Hertz Advertisement that Could Have Used Another Set of Eyes.