Plan Ahead For Blackout Wednesday

Next Wednesday kicks off the deadliest time of the year for drinking and driving.

Tie One On For SafetyData shows that the time period between Thanksgiving and New Year’s Day includes some of the most dangerous days for drunk driving-related deaths, and the numbers are getting worse in recent years.  There’s a disturbing trend of DUI-related fatalities in the early morning hours of Thanksgiving, following what’s becoming known as “Blackout Wednesday,” a time when people who are home for the holiday are choosing to celebrate with alcohol and then drive intoxicated.

According to the National Highway Traffic Safety Administration, the number of people killed in drunk driving crashes over the Thanksgiving holiday spiked by 30 percent in 2010 compared to the rest of the year. Additionally, the number of drunk driving deaths increased by 24 percent compared with the year prior.  2010 is the most recent year for which there is data available.

An illustration from MADD highlights the numbers of alcohol-related fatal crashes during the holidays:

MADD’s Tie One On For Safety red ribbon campaign, now in its 26th year, is the organization’s longest running and signature public awareness project. Drivers across the country display MADD red ribbons on their vehicles as a pledge to drive safe and sober. The ribbons also signify support for law enforcement officers, who will be out in force as part of the national “Drive Sober or Get Pulled Over” campaign.

How can you make sure this holiday season remains safe for you, your friends and family?

  • Always designate a sober driver before the celebration begins.
  • Display a red ribbon in your vehicle as a reminder to others.
  • Host parties with a variety of non-alcoholic beverages.

Happy Holidays!