Your Hump-Day Recess: Prank Illustrates a Point about Drunk Driving

From Brazil comes a prank that is also a thought-provoking message against drunk driving. A restaurant appears to employ a parking valet who is completely intoxicated. The idea is to record the patrons’ reactions with a hidden camera: how many of them would let a drunk park their car? And then comes the message. A very well done PSA by Ogilvy & Mather of São Paolo.

The ad, on behalf of São Paolo establishments Bar Aurora and Boteco Ferraz, won awards at Cannes. Having (what one presumes to be) a hidden camera capturing real people, rather than actors delivering lines, gives both immediacy and humor to the situation.

Public safety advocates are tasked with persuading us to think and act rationally. Perhaps a prank makes a bigger impression than a lecture.

Your Hump Day Recess: Every Wednesday LifeSafer brings you something a little different, related to the worlds of road safety, to ease your progress over Hump Day and through the week.

Previous Hump Days: car safety, animals, posters. traffic jams, more posters, fake microbrews a German Ignition Interlock spoof from 1960, a Star Wars anti-drunk driving messageour Top 10 Worst Crash Tests, a different kind of Anti-DUI message, Budweiser’s dogged anti-DUI campaign, How Not to Dodge a Parking Ticket, a Cool 1950s Soviet Anti Drunk Driving Poster, He Got a DUI on a WHAT? a 1970s Alcohol Mythbuster,  Halloween Drunk Driving, a brewery that keeps its anti-drunk driving message under its cap, a thought-provoking UK ad celebrating 50 years of Think! a dramatic buzzed driving PSA , an offbeat ad from New Zealand, the world’s worst car modification, Thai drunk-driving ad,  Why did you end up the designated driver, Michael Rooker’s extremely long and weird PSA and How Much Stupidity Can You Bear?