Your Hump-Day Recess: South Australia Tells Drunk Drivers to Grow Up

We’ve featured ads from far-flung places before. Places as varied as Brazil, New Zealand, and Thailand have produced compelling anti-drunk driving messages. Here’s one from South Australia that uses a simple and fresh approach.

What words come to mind when you think of drunk driving? “Dangerous,” “reckless,” and “foolish,” certainly.

The Motor Accident Commission of South Australia  wants you to add another association to those: “childish.”

Alcohol is entrenched in Australian culture to a disturbing degree. Some 20% of Australians drink to excess, and around 90 percent of police night-time callouts are alcohol related. This light-hearted campaign doesn’t address the problem of drinking as such, but emphasizes that choosing to drive is just plain immature. Good on you, mate.

Your Hump Day Recess: Every Wednesday LifeSafer brings you something a little different, related to the worlds of road safety, to ease your progress over Hump Day and through the week.
Previous Hump Days: a German Ignition Interlock spoof from 1960, our Top 10 Worst Crash Tests, a different kind of Anti-DUI message, Budweiser’s dogged anti-DUI campaign, How Not to Dodge a Parking Ticket, the world’s worst traffic jams, a dramatic buzzed driving PSA , an offbeat ad from New Zealand, the world’s worst car modification, Vince and Larry, our favorite crash test dummies, a karaoke microphone breathalyzer, extraterrestrial advice on drunk driving, some excellent Soviet anti-drunk-driving posters. and a lesson on how buzzed driving can ruin your love life.