Utah DUI Videos Show Consequences of Split-Second Decisions

Your Hump-day Recess: Just Say “Naaah” to Drunk Driving

As we’ve noted, public service messages about drunk driving are sometimes big on sirens and stretchers, and we’ve often suggested that it’s better to focus on events before the crash. The decision to drink and drive is actually the moment when the damage is done.

A new set of PSAs from the Utah Department of Public Safety focuses on that moment, back in the bar, when a person – in these videos, a young man at a bar – can either drive home or tap an app and get a ride home.

In each instance, we see the consequence first: arrest, jail, a crash, court, and going out on a date with an ignition interlock – and then we flash back to the point of decision. Our millennial guy makes the right decision and books a ride.

We like the ads. They emphasize the simplicity of the choice to avoid drunk driving at that point, back at the bar. Once the wrong choice is made, life gets really bad. The key idea is avoidable. The one word to remember is, “Naaaah.”

Your Hump Day Recess: Every Wednesday LifeSafer brings you something a little different, related to the worlds of road safety, to ease your progress over Hump Day and through the week.
Previous Hump Days: a German Ignition Interlock spoof from 1960, our Top 10 Worst Crash Tests, a different kind of Anti-DUI message, Budweiser’s dogged anti-DUI campaign, How Not to Dodge a Parking Ticket, the world’s worst traffic jams, a dramatic buzzed driving PSA , an offbeat ad from New ZealandVince and Larry, our favorite crash test dummies, some excellent Soviet anti-drunk-driving posters, a lesson on how buzzed driving can ruin your love life, South Australia to Drunk Drivers: Grow Up!, a woman calls 911 to report herself for DUI, Felix the Cat and Drunk Driving,  DUIs who crash vintage cars – (ouch!), Woman Unwittingly Creates Self-Driving Car, A Brilliant PSA from Australia, a Road Safety Message in a Vodka Bottle, a PSA about binge drinking that is decidedly “meh,” Drunk Driver Crashes $4 Million Car, Drunk Driving in 1910, a Superb New Think! PSA from the UK,Drunk Driving in 1955: New Breath Test Technology Will Save the Day!, the Best Animated Gifs About Drunk Driving, Angle Parking: A Surreal DUI Stop Photo, a Hertz Advertisement that Could Have Used Another Set of Eyes, a Laugh Out Loud Anti-Drunk Driving Ad, How to Beat a Breathalyzer with Peanut Butter … Not!Who Knew? GM Invented the DUI Ignition Interlock in 197,. and a Colorado drunk driving prank reveals a shocking truth.