Your Hump-Day Recess: Young Men, Drunk Driving, and … Body Paint?

You’ve probably seen dozens of features on “the making of” this or that movie. But what about PSAs? They are made the same way, and require just as much  creativity to make a statement. A case in point is the most recent USDOT “Drive Sober or Get Pulled Over” campaign. This year’s mission was to target young men, who are the demographic most likely to drive while impaired. The TV ads skip the appeals to conscience, good sense, and instead focus on a practical point: the cops will see you before you see them. This video shows all the hard work and ingenuity – and body paint – that went to the ads.

You can see all the new PSAs here.

Your Hump Day Recess: Every Wednesday LifeSafer brings you something a little different, related to the worlds of road safety, to ease your progress over Hump Day and through the week.
Previous Hump Days: a German Ignition Interlock spoof from 1960, our Top 10 Worst Crash Tests, a different kind of Anti-DUI message, Budweiser’s dogged anti-DUI campaign, How Not to Dodge a Parking Ticket, the world’s worst traffic jams, a dramatic buzzed driving PSA , an offbeat ad from New Zealand, the world’s worst car modification, Vince and Larry, our favorite crash test dummies, a karaoke microphone breathalyzer, extraterrestrial advice on drunk driving, some excellent Soviet anti-drunk-driving posters. a lesson on how buzzed driving can ruin your love life, South Australia to Drunk Drivers: Grow Up!, a woman calls 911 to report herself for DUI, Felix the Cat and Drunk Driving, and DUIs who crash vintage cars – ouch!.