A Different Kind of Anti-DUI Message

There are a lot of anti-drunk driving PSAs out there. Many of them stress the obvious dangers — very real dangers— of impaired driving. Nothing wrong with that.

This video takes a different tack, and does it beautifully. Instead of emphasizing the peril, which can sometimes seem remote to the average indestructible young driver, this anti-DUI PSA reminds you of the economic and social consequences of a DUI, which can be enormous and very hard to shake for years.

The video, Happy Hour Fail, comes from the Texas Department of Transportation.