Your Hump-Day Recess: Stevie Wonder on Drunk Driving

Stevie Wonder ad against drunk driving
(click to enlarge)

Stevie Wonder, who has sold more than 100 million albums and singles, and who is on every top-ten list of pop artists, has always been an inspiring figure. Despite the temptations of stardom, he’s stood for decency and integrity, and has shown a refreshing lack of poor judgment all his life. As such, Stevie is a natural choice as a spokesman for a public service ad. But Stevie Wonder on Drunk Driving? The Pennsylvania Liquor Control Board thought it was a great idea, and the artists agreed.

The result is this memorable ad.

As a bonus, here’s a 1985 Ad Council PSA featuring a catchy jingle written and performed by Stevie Wonder. Interestingly, the world of drunk driving PSAs has a number of slogans that we remember — think of “friends don’t let friends drive drunk” — but it’s hard to recall another jingle. It’s doubtful anyone with as much talent as this man has written any. Paging Tom Waits.

Your Hump Day Recess: Every Wednesday LifeSafer brings you something a little different, related to the worlds of road safety, to ease your progress over Hump Day and through the week.
Previous Hump Days: a German Ignition Interlock spoof from 1960, our Top 10 Worst Crash Tests, a different kind of Anti-DUI message, Budweiser’s dogged anti-DUI campaign, How Not to Dodge a Parking Ticket, the world’s worst traffic jams, a dramatic buzzed driving PSA , an offbeat ad from New Zealand, the world’s worst car modification, Vince and Larry, our favorite crash test dummies, a karaoke microphone breathalyzer, extraterrestrial advice on drunk driving, some excellent Soviet anti-drunk-driving posters. a lesson on how buzzed driving can ruin your love life, South Australia to Drunk Drivers: Grow Up!, a woman calls 911 to report herself for DUI, and Felix the Cat and Drunk Driving.