Your Hump-Day Recess: Stevie Wonder on Drunk Driving
Stevie Wonder, who has sold more than 100 million albums and singles, and who is on every top-ten list of pop artists, has always been an inspiring figure. Despite the temptations of stardom, he’s stood for decency and integrity, and has shown a refreshing lack of poor judgment all his life. As such, Stevie is a natural choice as a spokesman for a public service ad. But Stevie Wonder on Drunk Driving? The Pennsylvania Liquor Control Board thought it was a great idea, and the artists agreed.
The result is this memorable ad.
As a bonus, here’s a 1985 Ad Council PSA featuring a catchy jingle written and performed by Stevie Wonder. Interestingly, the world of drunk driving PSAs has a number of slogans that we remember — think of “friends don’t let friends drive drunk” — but it’s hard to recall another jingle. It’s doubtful anyone with as much talent as this man has written any. Paging Tom Waits.
Your Hump Day Recess: Every Wednesday LifeSafer brings you something a little different, related to the worlds of road safety, to ease your progress over Hump Day and through the week.
Previous Hump Days: a German Ignition Interlock spoof from 1960, our Top 10 Worst Crash Tests, a different kind of Anti-DUI message, Budweiser’s dogged anti-DUI campaign, How Not to Dodge a Parking Ticket, the world’s worst traffic jams, a dramatic buzzed driving PSA , an offbeat ad from New Zealand, the world’s worst car modification, Vince and Larry, our favorite crash test dummies, a karaoke microphone breathalyzer, extraterrestrial advice on drunk driving, some excellent Soviet anti-drunk-driving posters. a lesson on how buzzed driving can ruin your love life, South Australia to Drunk Drivers: Grow Up!, a woman calls 911 to report herself for DUI, and Felix the Cat and Drunk Driving.