Another homage to that vitally important person, that friend and savior, the designated driver. Unlike some PSAs about the subject, this fun ad admits that being a designated driver is perhaps not the most enjoyable task one can perform. The very thing that makes a person incapable of driving a car safely can also make them a somewhat boring companion to a sober person.
Nevertheless, the message is: you do it because it’s your turn. The ad comes from ICBC, the Insurance Brokers of British Columbia. They refer to designated drivers as “unsung heroes.”
We’re in agreement. This time, it’s your turn to stay sober and get your friends home. Next time you get to drink and bore your designated driver.
Your Hump Day Recess: Every Wednesday LifeSafer brings you something a little different, related to the worlds of road safety, to ease your progress over Hump Day and through the week.
Previous Hump Days: car safety, animals, posters. traffic jams, more posters, fake microbrews a German Ignition Interlock spoof from 1960, a Star Wars anti-drunk driving message, our Top 10 Worst Crash Tests, a different kind of Anti-DUI message, Budweiser’s dogged anti-DUI campaign, How Not to Dodge a Parking Ticket, a Cool 1950s Soviet Anti Drunk Driving Poster, He Got a DUI on a WHAT? a 1970s Alcohol Mythbuster, Halloween Drunk Driving, a brewery that keeps its anti-drunk driving message under its cap, a thought-provoking UK ad celebrating 50 years of Think! a dramatic buzzed driving PSA , an offbeat ad from New Zealand, the world’s worst car modification, and a Thai drunk-driving ad.