Ford puts drunk driving simulator to the test
The Ford motor company in Europe has created a unique driver awareness campaign that would be useful for showing drivers all around the world the negative effects of drunk driving. To simulate what it’s like to drink alcohol and get behind the wheel, the company asked a driver to wear a suit that contains different items designed to create the experience of drinking and driving.
The suit itself has goggles to distort vision, noise-reducing headphones to alter the driver’s hearing, and it is weighted down to slow down reaction times and limit hand and eye coordination. In the test by Ford, they put the suit on a sober driver who had to wear it as she drove a Ford Fiesta through a closed obstacle course.
Before the driver even drove the course she found she struggled with basic tasks like walking a straight line or catching a ball. Once behind the wheel, the test driver had difficulty navigating the course, performing basic driving tasks, and driving to the best of her abilities. The test results have caused Ford to be so confident that the drunk driving suit will influence people not to drink and drive, they’ve decided to take their campaign all over Europe and share it with as many young people as possible.
Simulated tests like the one done by Ford show that, even if you’ve only had one or two drinks and are still below the legal limit of .08 blood alcohol level, drinking alcohol before driving can severely restrict your driving ability. It will limit your reaction time, alter your vision, reduce your hand, eye, and foot coordination, and inhibit your judgment and concentration. The safest option for any driver is to not get behind the wheel after drinking any amount of alcohol.